Our Team
Our experience spans industry-leading companies, trade associations, global media initiatives, political campaigns from presidential to local office, and leadership across nonprofit, advocacy, and political action committee environments.
Our model designs, operates, and extends strategic communications and institutional engagement infrastructure to accomplish client objectives, partnering with communications teams and individuals to deliver modular systems across evolving industries.
Together, our model and team ensure disciplined execution of strategic communications and public affairs infrastructure, maintaining message coherence, precision, and impact as operating conditions evolve.
Matthew Reed
Founder & Managing Partner
Matthew Reed is the Founder & Managing Partner of Lattice Strategy Group, a strategic communications and public affairs firm. He has led strategic communications teams in implementing press strategies and public affairs engagements across clean energy, technology,
and entertainment media for both emerging ventures and industry-leading companies.
His team positions organizations to engage communities, shape brand perception, and influence institutions. Their work centers on internal messaging systems that compound narrative impact and external communications aligned with evolving market and political dynamics.
Matthew has secured client media placements in outlets including Forbes, Variety, and
The Hollywood Reporter to shape capital narratives and brand positioning for private ventures. His work spans integrated strategic communications and public affairs at the Fortune 10 level, implementing press strategy for local, statewide, and federal engagements, coordinating with public affairs teams across multi-state campaigns to amplify narratives among target audiences. His background includes senior fundraising roles across presidential, gubernatorial, and local campaigns, as well as nonprofits, advocacy organizations, and political action committees. He has amplified targeted strategic communications through national donor networks to help raise a combined total of $60 million for campaigns and causes thus far. This collective experience informs his understanding of communities, policies, markets, and the strategic communications required to turn institutional priorities into audience activation and sustained engagement.
Matthew founded Lattice Strategy Group to provide teams with a structured approach to develop integrated strategic communications and public affairs systems. Through
The Lattice Strategy, his team integrates narrative, external media, and institutional engagement into coordinated systems to amplify messaging, compounding narrative impact to accomplish client objectives through evolving conditions.
Matthew Reed is the Founder & Managing Partner of Lattice Strategy Group, a strategic communications and public affairs firm. He has led strategic communications teams in implementing press strategies and public affairs engagements across clean energy, technology,
and entertainment media for both emerging ventures and industry-leading companies.
His team positions organizations to engage communities, shape brand perception, and influence institutions. Their work centers on internal messaging systems that compound narrative impact and external communications aligned with evolving market and political dynamics.
Matthew has secured client media placements in outlets including Forbes, Variety, and
The Hollywood Reporter to shape capital narratives and brand positioning for private ventures. His work spans integrated strategic communications and public affairs at the Fortune 10 level, implementing press strategy for local, statewide, and federal engagements, coordinating with public affairs teams across multi-state campaigns to amplify narratives among target audiences. His background includes senior fundraising roles across presidential, gubernatorial, and local campaigns, as well as nonprofits, advocacy organizations, and political action committees. He has amplified targeted strategic communications through national donor networks to help raise a combined total of $60 million for campaigns and causes thus far. This collective experience informs his understanding of communities, policies, markets, and the strategic communications required to turn institutional priorities into audience activation and sustained engagement.
Matthew founded Lattice Strategy Group to provide teams with a structured approach to develop integrated strategic communications and public affairs systems. Through The Lattice Strategy, his team integrates narrative, external media, and institutional engagement into coordinated systems to amplify messaging, compounding narrative impact to accomplish client objectives through evolving conditions.
Matthew Reed is the Founder & Managing Partner of Lattice Strategy Group, a strategic communications and public affairs firm. He has led strategic communications teams in implementing press strategies and public affairs engagements across clean energy, technology, and entertainment media for both emerging ventures and industry-leading companies.
His team positions organizations to navigate policy risk, institutional change, and brand perception; their work centers on disciplined strategy, clear positioning, and communications aligned with evolving political and market dynamics.
Matthew has secured client media placements in outlets including Forbes, Variety, and The Hollywood Reporter to shape capital narratives and brand positioning for private ventures. His work spans integrated strategic communications and public affairs at the Fortune 10 level, implementing press strategy for local, statewide, and federal engagements, coordinating with public affairs teams across multi-state campaigns to amplify narratives among target audiences. His background includes senior fundraising roles across presidential, gubernatorial, and local campaigns, as well as nonprofits, advocacy organizations, and political action committees. He has amplified targeted strategic communications through national donor networks to help raise a combined total of $60 million for campaigns and causes thus far. This collective experience informs his understanding of communities, policies, markets, and the strategic communications required to turn institutional priorities into audience activation and sustained engagement.
Matthew founded Lattice Strategy Group to provide teams with a structured approach to develop integrated strategic communications and public affairs systems. Through The Lattice Strategy, his team integrates narrative, external media, and institutional engagement into coordinated systems to amplify messaging, compounding narrative impact to accomplish client objectives through evolving conditions.
Maurice Daniel
Senior Advisor
Maurice Daniel is a business strategist and public affairs leader with decades of experience across government relations, political strategy, financial services, energy, technology, digital assets, and regulated industries. His work has centered on positioning organizations to navigate complex markets, align private-sector objectives with public-policy environments, and build strategic partnerships that create long-term value.
His senior government and political experience includes service as National Director of Political Affairs in the White House Office of Vice President Al Gore during the Clinton-Gore administration and as Chief of Staff to U.S. Representative Bobby Rush (IL-1). Earlier in his political career, he served as Ohio State Director for the Clinton-Gore campaign, on the Midwest Political Desk of the Democratic Congressional Campaign Committee, and as Midwest Political Director at the Democratic National Committee.
Maurice’s expertise reinforces the firm’s ability to identify emerging opportunities, manage institutional risk, and architect strategic frameworks grounded in political, regulatory, and market realities.
Andrew Goldman
Senior Advisor
Andrew Goldman is a global media executive and Senior Advisor with decades of experience across entertainment, content strategy, audience targeting, platform growth, acquisitions, capital communications, and brand positioning. His work has centered on shaping consumer-driven strategies, strengthening market presence, and translating institutional value into communications that support long-term positioning across competitive media and market environments.
He brings senior leadership experience across major entertainment, technology, and content distribution institutions, including HBO/Cinemax, Fathom Entertainment, Ateliere Creative Technologies, TVtibi, CampNova, Phanes Funding Group, and Warner Bros. His career reflects deep experience advising organizations at the intersection of content, audience behavior, platform strategy, and market positioning.
Andrew's expertise reinforces the firm’s ability to deliver tailored frameworks for clients operating in reputation-sensitive markets where narrative clarity, consumer trust, brand architecture, and strategic positioning are essential to protecting long-term valuation.
Dom Leon-Davis
Strategic Advisor
Dom Leon-Davis is Strategic Advisor to Lattice Strategy Group, a strategic communications and public affairs firm. His career spans communications and digital strategy across racial-justice advocacy, climate initiatives, and electoral campaigns, alongside senior leadership roles across nonprofit organizations.
At Color Of Change, Dom served as Interim Chief Communications Officer, leading a seven-person communications and digital department with a $2.6 million annual budget. In his first quarter, his team secured 593 media mentions and 3.2 billion in earned-media reach. As Executive Director of the Digital Climate Coalition, he established the organization’s operations, built a six-person team, generated $2.5 million in philanthropic revenue, and directed $3 million toward digital infrastructure and capacity-building for frontline climate organizations. He also served as Deputy Executive Director for Program and Strategy at Kairos Fellowship and Interim Director of Digital Strategy at the NAACP Legal Defense and Educational Fund.
His campaign experience includes serving as Deputy Digital Director for Stacey Abrams’ 2018 gubernatorial campaign and Senior Advisor for Digital and Political on the 2020 U.S. Senate campaign for U.S. Senator Raphael Warnock of Georgia. He later managed Friends of Bentley’s Georgia primary campaign. Earlier, he served as National Digital Organizing Director for the 2020 presidential campaign for U.S. Senator Cory Booker of New Jersey and held digital voter-mobilization and Senate IE advisory roles at MoveOn.org.
At Lattice Strategy Group, Dom connects an organization’s narrative across social media, press, events, and community activations. His work establishes online-to-offline pathways that move people from digital campaigns into direct action and sustained engagement.
